Today, PepsiCo and Lay's Potato Chips announced that during the pre-game show on FOX sport of the Superbowl on February 3rd, they will air a 60-second advertisement entirely in ASL. There will be Open Caption for the ASL-Impaired.
The ad will feature some deaf employees by the company, which makes me very proud. They didn't not hire actors to fill the places of workers.
Coming out of yesterday hearing stories about Steak and Shake doing wrong, it's nice to see a company, a very large one, to be doing very well for the community. Recently I had seen a Sprint commercial, both the girl and father are deaf we are told in text, but the only signs we see are the ILY.
Here, we can see on a big stage, in front of everyone, a good ad for a good company, and a great community who are striving to keep the language alive.
Showing posts with label ASL. Show all posts
Showing posts with label ASL. Show all posts
Thursday, January 24, 2008
Tuesday, January 22, 2008
The Deaf Label
Labels and I have never really mixed. Growing up, I was never the "in" crowd, but I wasn't an outcast either. Now that I have been diagnosed with significant hearing loss, things have started to get more difficult, not easier.
I grew up H/hearing but had many problems due to ear infections, which led to ear tubes, drainage, and scaring. I think this contributed largely to my hearing loss. In my Junior year of high school, they offered American Sign Language as a foreign language, so I took it and loved every minute of it. I was top of my class for both years in ASL and went on to continue my studies at Seattle Central Community College.
There is where I learned about Deaf culture and what the label of "deaf" meant. It seemed clear then. Today I sit and think about it constantly. I'm very proficient in ASL, to the point where when I get angry, I can't even speak anymore, I just sign. I have "deaf speak" among people that I know. But yet I fear that since I grew up H/hearing, I will always be seen as hearing. I know I'm not Deaf. But am I deaf? I can talk. I can't hear some things, and need aids. What makes me hearing? I've immersed myself in culture so deep, then found out I've got significant loss. Am I to suffer the same fate as those with CI's?
Please send me your comments, suggestions, anything. I really want to know what you guys have to say about my situation. Thanks.
I grew up H/hearing but had many problems due to ear infections, which led to ear tubes, drainage, and scaring. I think this contributed largely to my hearing loss. In my Junior year of high school, they offered American Sign Language as a foreign language, so I took it and loved every minute of it. I was top of my class for both years in ASL and went on to continue my studies at Seattle Central Community College.
There is where I learned about Deaf culture and what the label of "deaf" meant. It seemed clear then. Today I sit and think about it constantly. I'm very proficient in ASL, to the point where when I get angry, I can't even speak anymore, I just sign. I have "deaf speak" among people that I know. But yet I fear that since I grew up H/hearing, I will always be seen as hearing. I know I'm not Deaf. But am I deaf? I can talk. I can't hear some things, and need aids. What makes me hearing? I've immersed myself in culture so deep, then found out I've got significant loss. Am I to suffer the same fate as those with CI's?
Please send me your comments, suggestions, anything. I really want to know what you guys have to say about my situation. Thanks.
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